Imaginary Walk Limited needs to gather and use certain information about individuals. We are committed to protecting your data and we respect your privacy. This privacy notice will inform you about the type of personal data we collect; through the use of our sites, any data you may provide when you sign up for a newsletter, enquire, purchase a product, open an account with us, or correspond with us by phone, email or otherwise and how we at Imaginary Walk Limited use, disclose and protect that information.
Our data protection representative is responsible for overseeing questions to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details below.
The data we collect
- Personal data – title, name, age, gender, date of birth.
- Contact data – billing and shipping addresses, phone numbers, fax numbers, email addresses.
- Geographical data – the country you visit our website from, and your language preference.
- Financial data – credit/debit details, PayPal account details, Apple Pay account details.
- Transaction data – details of payments from you to us and from us to you (about exchanges and refunds), products and services purchased from us.
- Profile data – account details such as your username and password, preferences, clothing sizes, interests, feedback, comments, suggestions, and survey responses.
- Technical data – IP address, time zone and setting, internet or mobile data service provider, browser type and version, operating system and platform, and the device type you use to access our website.
- Usage data – which of our website pages, products, and services you interact with, emails, and other marketing materials you are sent and interact with.
- Marketing and communication preferences – which marketing channels you are subscribed or unsubscribed to, how you prefer or prefer not to be contacted.
- Social media data – information on which of our posts, ads or pages you follow or are subscribed to and any interactions you have with them.
- Other information specific to customer surveys and offers.
We will not collect any special categories of personal data about you. This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any data about criminal convictions and offenses.
How we collect your data
- You place an order with us
- Direct interactions; you may give us your identity, contact, and financial data by corresponding with us by post, phone, email, face-to-face at events and exhibitions, or otherwise
- You open an account with us
- You create an account on our website
- Subscribe to our newsletters
- Request marketing to be sent to you
- Supplied to fulfill a marketing requirement (for example a gift is sent to you at our customer’s request)
- Third parties-or publicly available sources
- Identity and contact data from data brokers or aggregators
- Identity and contact data from publicly available sources such as Companies House and the Electoral Register based inside the EU
How we use your data
We will only use your data as the law allows us to. Most commonly we will use your data in the following circumstances.
- Process, evaluate, and respond to your inquiries
- To register you as a customer
- To process and deliver your order
- To manage our relationship with you
- To perform the contract that we are about to enter into or have entered into with you
- To send you newsletters and/or updates
- To make you aware of our goods and services that may be of interest to you
- To verify your identity
- To operate, evaluate, and improve our business
If you do not provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with goods). In this case, we may be unable to process an order for a product and fulfill our contract with you. We will notify you at the time if this is the case.
Disclosures of your data
We may have to share your data to fulfill our contract with you. These may include:
- Internal third parties such as our employees or officers and legal entities within the company
- External third parties including specialist IT support, suppliers, and sub-contractors for the performance of our websites and our contracts.
- Courier companies to deliver your order; including DHL, Yodel, FedEx, DPD, APC, Hermes, Royal Mail, Interlink
- Third-party freight agents to deliver your goods
- Card payment solutions; including WorldPay, PayPal, First Data Merchant Solutions
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens within our business, the new owners may use your data by this privacy policy.
We require all third parties to respect the security of your data and to treat it by the law. We do not allow our third-party service providers to use your data for their purposes and only permit them to process your data for specified purposes and follow our instructions.
Transfers of personal data outside the European Economic Area (EEA)
The EEA includes all EU countries, as well as Iceland, Liechtenstein, and Norway. The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the EEA, either by us or by any of the third parties with whom we share your data, for example to the United States of America. Where your personal data is transferred to a country outside of the EEA and that country is not subject to an EU adequacy decision, we will ensure your data is protected by appropriate safeguards and that it continues to be governed by this privacy policy. These safeguards can be in the form of EU-approved standard contractual clauses, a Privacy Shield certification, or a supplier’s Binding Corporate Rules.
Data Security
The protection of your data information is very dear to us and we make sure to guard the personal details about you that is pertinent. We have installed appropriate security policies to avoid misuse or unauthorized access to your data, including manual processes and technical measures. Besides that, we restrict access only to a limited number of our employees, agents, contractors, and other third parties that need to know this data for doing their business tasks. We ensure that any personal data we process can only be acted upon by this company upon our instruction, and only under the terms of confidentiality. Alongside with these policies, we will lod complaints, where such a need arises, this will begin with the notification of you and any applicable regulator of a breach where we are legally required to do so.
Data Retention
We will only retain your data for as long as necessary to fulfill the purposes we collected it for, satisfying any legal, accounting, or reporting requirements. To determine the length of retention we will consider the amount, nature, and sensitivity of the personal data, the possible risk from unauthorized use or disclosure, the purpose for which we process your data and whether we can achieve those purposes through other means and the applicable legal requirements.
Your legal rights
- If you advise us that the data we hold about you is incorrect or incomplete we will correct and complete the information as soon as possible
- You have the right to request that your data be deleted, we will delete your data immediately unless continued retention is necessary and permitted by law
- You have the right to object to use processing your data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- You have the right to request that we suspend processing your data, but hold it for you, in the event the data we hold is inaccurate, the processing is unlawful, or we no longer need the personal data. Once restricted, we will only continue to process your personal data if you consent or we have a legal basis for doing so
- You have the right to access information held about you and any access request will usually be free of charge.
- You have the right to receive a copy of your data that you gave to us
- You may withdraw your consent at any time where we are relying on consent to process your data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent
- We may need to request specific information from you to confirm your identity and ensure your right to access your data.
- We will try to respond to legitimate requests within one month. Occasionally it may take us longer if your request is complex or you have made several requests. In this case, we will keep you updated.
Contact details:
Imaginary Walk Limited
Email address: Info@imaginarywalk.com
Postal Address: Imaginary Walk, London IG1
Should you have any concerns we would welcome the opportunity to deal with them in the first instance. Please raise any concerns at info@Imaginarywalk.com
You have a right to make a complaint at any time to the ICO (Information Commissioner’s Office, the UK supervisory authority for data protection issues www.ico.org.uk
Cookies
Cookie is small file having same nature, it is placed on your device’s storage. If the cookie is supported by your browser, then the file is uploaded and that cookie is used in the web traffic analysis or to inform you that you are browsing that site. When you visit a website and give it cookies, the app can now pick you as an individual, altering its content based on your choices. The web program can easily re-target its operations based on your needs, tastes or preferences with by the storage and retrieval of this information.
This is done by using traffic log cookies. This will show us which pages are mostly used. This will aid us in collecting visitor data and enable us to modify our site by customer demands. We solely tapping into this knowledge as we use it for statistical purposes and the data is then extracted from our system.
The whole idea of cookies is to assist in having us deliver a better website for you, by knowing precisely what you like and don’t like so that we can improve the remaining parts of the website. The cookie cannot access your computer, nor will it generate a file that others will see, nor obtain information about you, other than the data you choose to share. It is your choice; you can either choose them or skip them. The default setting is to receive cookies from most web browsers, but you would need to adjust the settings of the browser if it is to your liking. Some people do not accept cookies, but if you do, you will not get the most out of the website.
Third-party links
Our websites may include links to third-party websites, plug-ins, and applications that operate independently from us. We have no control over these websites and would encourage you to read the privacy policy of every website you visit.
Children
Our sites and services are not intended for children and we do not knowingly collect any data relating to children. If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us immediately.
Changes to this privacy policy
We reserve the right to change or add to this privacy policy from time to time. Any changes in the future will be posted to this page. The date of the most recent update will be posted at the top of this page.